I’m A Great Lover

Posted by on Aug 24, 2015 in Blog

People often ask us what the difference is between marketing, branding, graphic design, and public relations.  I find that these panels from Liquid Agency’s Marty Neumeier, More specifically Marty’s book, ZAG: The Number One Strategy of High-Performance Brands, often do the trick.  ...

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Building Your Brand through Cereal

Posted by on Jul 21, 2015 in Blog

Building Your Brand through Cereal

Nine times out of 10 when a company asks us for “a new brand,” what they mean is a new logo, visual identity, and/or a new name. While a logo and name are important, they are just a tiny part of what forms your overall brand. At Port City we define a brand as the psychological construct held in the minds of all those aware of your product, organization or movement. Brand management manages those psychological associations. In other words, a brand is not what you say you...

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Choose your Funnel

Posted by on Jun 3, 2015 in Blog

That darn internet changed everything.  It not only changed WHERE people go to shop, but more importantly HOW people make purchase decisions. According to the CEB, the average business to business customer has already gone through 60% of the purchase decision-making process prior to engaging a sales representative.  Gone are the days of an uninformed consumer.  With readily available information at the consumers’ fingertips, leads are actively qualifying vendors and...

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Port City’s Newest Addition – Ahoy it’s a boy

Posted by on Feb 16, 2015 in Blog

Meet Dan In an effort to grow the scope and depth of the services we offer, and to expand our expertise, Port City is proud to announce our new partner, Dan Natividad. Dan has extensive experience in marketing and corporate strategy with expertise in brand building, marketing plan development & execution, go-to-market strategy, digital marketing, and sales-marketing pipeline process improvement. In other words, Dan’s the new marketing geek that rounds out our team of...

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Happy Valentine’s Day

Posted by on Feb 13, 2015 in Blog

Happy Valentine’s Day from Port City. As Valentine’s Day approaches, Port City wants to remind you that in love and marketing, sometimes simple and sincere is better than ornate and flowery. Exhibit 1: Johnny Cash’s letter to June Carter.   Letter text: Happy Birthday Princess, We get old and get used to each other. We think alike. We read each others minds. We know what the other wants without asking. Sometimes we irritate each other a little bit. Maybe sometimes...

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