Building a Killer Email List

Posted by on Jan 7, 2015 in Blog

Some marketers will have you believe that email is no longer a viable marketing tool and they site the emergence of social media as the reason. While I believe social media is an important marketing channel, I also believe that a well thought out email strategy will provide higher ROI than social media alone. According to McKinsey & Company, email marketing is nearly 40 times more effective in acquiring customers than Facebook and Twitter combined. And it makes sense....

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