Dan’s wife loves football but would rather not watch it with him. He keeps rewinding the darn game. And he’s not rewinding to relive a great touchdown run or an explosive hit. It’s cause he’s “trying to read the defense” and “studying the play design”. He loves the strategy. Dan’s wife rolls her eyes as he says, “see this play, here’s the QB’s read. If the free safety comes up: post to Davis; and if the free safety follows Davis, then dig route to Crabtree. Simple, brilliant, and effective”. His love of strategy bleeds into the business world. His goal is to provide clients with solutions and strategies that are simple, brilliant, and effective.