The online advertising market is huge, and people look at billions of ads every day. Online advertising has several advantages over other types of marketing: 1) Tight control of costs – you set how much you want to spend per day, and per click on your ads; 2) Measurable return on investment (ROI) – you can link your ads and your website analytics together and find out when people are buying your products and services. 3) Highly targeted – Ads are targeted to people based on their interests and what they are searching for.
How online advertising works
Almost all online advertising uses one of two models:
For most businesses, PPC advertising is the easiest and most cost-effective way into online marketing. It has three main approaches, search, display, and remarketing. Broadly, these approaches are known as campaigns and are used to group your online advertising efforts into common themes.
PPC search advertising
Search campaigns focus on what people type into search engines when they’re looking for something. They work as follows:
PPC display advertising
Display campaigns show your ads on websites related to your business or niche. They work as follows:
PPC remarketing advertising
Remarketing campaigns show your ads to users who have already seen or interacted with them. They work as follows:
PPC advertising is dominated by one major network, Google AdWords. Microsoft also provides PPC services through their Bing search engine.
Setting up a PPC campaign
It’s easy to setup a PPC campaign with Google or Microsoft, although optimizing them does take time. You can start PPC advertising as follows:
Hiring an online Marketing Firm
Using PPC effectively does take some skill and experience. If you don’t have the time to learn yourself, you might consider hiring a marketing firm like Port City. They will be able to help you set up every aspect of your advertising, and can review and improve your campaigns over time.
Online advertising is a highly effective way to reach thousands of customers. Used well, it can give you a good ROI, increase the visibility of your business, and lead to more sales.