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Whether you own a corporation or manage a small business, you need to understand marketing psychology. Offering a superb service or product is only one part of your business; promoting and persuading is another. The psychology of marketing is about... Read More →

The digital space has become so prevalent that it has developed into a business platform. Young social media influencers are earning a living creating content and advertising products. In the last few years, businesses like Wendy’s and Taco Bell went... Read More →

Port City was honored to accept first place 2017 Best of San Joaquin award for Marketing and PR firm. Thank you to all those who voted and of course our amazing clients who made this possible.  

Read Original article by the Stockton Record Here. ‘Unselfish commitment’ marks Young ATHENA winner Kristen Dyke thought Monday’s meeting at the Child Abuse Prevention Council, for which she is president of the board, was to discuss agency business. That was... Read More →

Nine times out of 10 when a company asks us for “a new brand,” what they mean is a new logo, visual identity, and/or a new name. While a logo and name are important, they are just a tiny part... Read More →

People often ask us what the difference is between marketing, branding, graphic design, and public relations.  I find that these panels from Liquid Agency’s Marty Neumeier, More specifically Marty’s book, ZAG: The Number One Strategy of High-Performance Brands, often do the trick.

That darn internet changed everything.  It not only changed WHERE people go to shop, but more importantly HOW people make purchase decisions. According to the CEB, the average business to business customer has already gone through 60% of the purchase... Read More →

Meet Dan In an effort to grow the scope and depth of the services we offer, and to expand our expertise, Port City is proud to announce our new partner, Dan Natividad. Dan has extensive experience in marketing and corporate strategy... Read More →

Happy Valentine’s Day from Port City. As Valentine’s Day approaches, Port City wants to remind you that in love and marketing, sometimes simple and sincere is better than ornate and flowery. Exhibit 1: Johnny Cash’s letter to June Carter.

In January, Facebook updated their news feed algorithm in order to reduce the number of “promotional” posts. While the update is ultimately better for the end user, this update and several others over the past few years have made it... Read More →