Meet Dan In an effort to grow the scope and depth of the services we offer, and to expand our expertise, Port City is proud to announce our new partner, Dan Natividad. Dan has extensive experience in marketing and corporate strategy with expertise in brand building, marketing plan development & execution, go-to-market strategy, digital marketing, and...Read More

Happy Valentine’s Day from Port City. As Valentine’s Day approaches, Port City wants to remind you that in love and marketing, sometimes simple and sincere is better than ornate and flowery. Exhibit 1: Johnny Cash’s letter to June Carter.Read More

In January, Facebook updated their news feed algorithm in order to reduce the number of “promotional” posts. While the update is ultimately better for the end user, this update and several others over the past few years have made it increasing difficult for brands to reach Facebook eyeballs. If you’d like a closer look at...Read More

Close your eyes, Have no fear. The monsters gone, He’s on the run and your daddy’s here. Beautiful, Beautiful, beautiful, Beautiful Boy. Before you go to sleep, Say a little prayer. Every day in every way, It’s getting better and better. Beautiful, Beautiful, beautiful, Beautiful Boy. Out on the ocean, sailing away I can hardly...Read More

If you’ve had the pleasure of watching Super Bowl commercials in the presence of any Port City Marketing geeks, you’d think we were the E! Fashion Police critiquing dresses on the red carpet. “flawless” “oh no, they didn’t” “damn girl, you should NOT. GO. THERE…” Needless to say, we can’t wait for this Sunday.  We...Read More

In digital marketing, content is king. And in his kingdom, clicks are his ransom. Which takes us to the concept of linkbait. Linkbait is content that people link, share, or click because they want to, not necessary because you ask them to.  On the surface, linkable and clickable (i.e. compelling) content is what you should...Read More

Some marketers will have you believe that email is no longer a viable marketing tool and they site the emergence of social media as the reason. While I believe social media is an important marketing channel, I also believe that a well thought out email strategy will provide higher ROI than social media alone. According...Read More