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Bike to Work Week

Project Info

Client San Joaquin County Commute Connection

Project Description

Background:

Port City Marketing collaborated with staff at Commute Connection, a joint entity of the San Joaquin Council of Governments, Stanislaus Council of Governments, and Merced Council of Governments, to develop a fresh and exciting approach to promoting Bike to Work Week.

  • Designed a unified look, logo, and clear brand identity that encompassed positive aspects of bike riding, including the individual health benefits, cost savings, employer benefits, and community benefits.
  • The graphics were appropriate for multiple formats to use across social media, websites, and print.

Strategy & Result

The 2014 events saw a 37% increase in participants compared to the year prior.

  • Participants rode an average of 2.94 days a week for a distance of 7.6 miles.
  • 64.7% of participants continued to bike or walk to work after the event ended.
  • Over 15,000 vehicles miles travelled were eliminated, with the result of preventing 12,172 pounds of CO2 emissions, and saving 630 gallons of gasoline.
  • Earned media in local papers, television, and on the radio.