ZINFEST

Description: Port City has been working with the Lodi Winegrape Commission since being awarded the RFP contract in 2011. The projects are co-managed by Kristen Dyke and Erin Giles Diego and Louie Ambriz do the design. A list of deliverables for each event is provided to PCMS. From the deliverables list an estimate is sent to the customer for a flat rate.

BACKGROUND

• Port City Marketing collaborates with staff at the Lodi Wine Commission to develop creative artwork year after year for multiple events.

STRATEGY

• To market to different types of people who love wine and draw them to the Lodi area to taste their local wines and improve the economy.