If you’ve had the pleasure of watching Super Bowl commercials in the presence of any Port City Marketing geeks, you’d think we were the E! Fashion Police critiquing dresses on the red carpet. “flawless” “oh no, they didn’t” “damn girl, you should NOT. GO. THERE…” Needless to say, we can’t wait for this Sunday.  We...Read More

In digital marketing, content is king. And in his kingdom, clicks are his ransom. Which takes us to the concept of linkbait. Linkbait is content that people link, share, or click because they want to, not necessary because you ask them to.  On the surface, linkable and clickable (i.e. compelling) content is what you should...Read More

Some marketers will have you believe that email is no longer a viable marketing tool and they site the emergence of social media as the reason. While I believe social media is an important marketing channel, I also believe that a well thought out email strategy will provide higher ROI than social media alone. According...Read More